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Suneera Madhani

Founder · CEO · Orlando

Suneera Madhani American entrepreneur and keynote speaker. Co-founded Stax Payments, a subscription-based payment processing platform that reached a $1+ billion valuation before its acquisition, after being rejected by 76 investors. Currently building Worth AI, an AI-powered fintech platform.

Based in OrlandoLast reviewed September 2026
Suneera Madhani
Photo: CNBC, 2022
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Overview

Suneera Madhani is an American entrepreneur who co-founded Stax Payments, a subscription-based payment processing platform that reached a $1+ billion valuation before its acquisition by Greater Sum Ventures.[1] After being rejected by 76 investors, Madhani built Stax from $50,000 in initial funding to processing over $40 billion in payments annually with 300+ employees.[2] In 2023, she co-founded Worth AI, an AI-powered fintech platform that raised $30 million in Series A funding.[3]

Madhani has been recognized as one of Fortune's 40 Under 40 and PaymentSource's Most Influential Women in Payments.[4] She founded CEO School, a podcast and educational platform focused on helping female entrepreneurs scale their businesses to seven-figure revenues.[7] As a first-generation Pakistani-American and the first in her family to attend college, Madhani has become a prominent advocate for women in fintech and entrepreneurship.[1]

Early life and education

Madhani was born to Pakistani immigrant parents and spent four years of her childhood in Karachi, Pakistan, from ages 8 to 12.[1] Her family moved frequently, and she attended 10 different schools by the time she graduated from university.[7] She was the first person in her family to attend college.[1]

Madhani earned a bachelor's degree in Finance and Marketing from the University of Florida's Warrington College of Business.[6] During her time at the university, she developed an interest in entrepreneurship and business leadership that would later shape her career path.[6]

Career

Stax Payments (2014–2022)

In 2014, Madhani co-founded Fattmerchant (later rebranded as Stax Payments) with her brother Sal Rehmetullah in Orlando, Florida.[1] The company pioneered a subscription-based payment processing model that charged merchants a flat monthly fee instead of traditional per-transaction rates.[2] The founding team started with $50,000 in initial capital after being rejected by 76 investors.[2]

Why not you?Personal Website · 2024

Under Madhani's leadership as CEO, Stax grew to process over $40 billion in payments annually and employed more than 300 people.[2] The company raised $264 million in total venture capital funding and achieved a valuation exceeding $1 billion.[1][3] In 2020, Greater Sum Ventures acquired a majority stake in the company.[3]

CEO School (2020–present)

In 2020, Madhani founded CEO School, a podcast and educational platform designed to help female entrepreneurs scale their businesses.[7] The platform focuses on practical strategies for women founders to break through the $1 million revenue barrier.[7] Through CEO School, Madhani also organizes wellness retreats and mentorship programs for high-achieving women entrepreneurs.[8]

Worth AI (2023–present)

In 2023, Madhani co-founded Worth AI with her brother, launching their second fintech venture together.[3] The company builds AI-powered platforms that automate onboarding, underwriting, and risk assessment for financial institutions using a proprietary dataset covering over 700 million businesses across 200+ countries.[3] Worth AI raised $30 million in Series A funding in 2024.[3]

Recognition and public engagement

Madhani was named to Fortune's 40 Under 40 list in 2020, recognized in the finance and fintech category.[4] She received the Ernst & Young Entrepreneur of the Year award as a regional winner in 2021.[7] PaymentSource recognized her as one of the Most Influential Women in Payments in 2018.[7] In 2024, Inc. Magazine included her in their 100 Female Founders list.[7]

As a keynote speaker, Madhani addresses topics including female entrepreneurship, fintech innovation, and overcoming funding challenges for women-led startups.[7] She has appeared on podcasts including the Jay Shetty Show, where she discussed the common reasons why founders fail and strategies for entrepreneurial success.[5]

Public statements

I disrupted a major male-dominated industry and rewrote the script by putting women in the arena

On her mission in fintech — Personal Website, 2024[7]

Your circle will get smaller as you grow, and that's okay

On the loneliness of leadership — Jay Shetty Podcast, 2023[5]

References

  1. How Suneera Madhani beat self-doubt to build a billion-dollar start-up — CNBC, May 2022
  2. How Suneera Madhani's Rejected Pitch Led to a Unicorn Startup — Foundr, January 2024
  3. The sibling founders of Stax Payments are back with a $20M seed raise for their new fintech, Worth — TechCrunch, March 2025
  4. Fattmerchant Founder and CEO Suneera Madhani Named to Fortune's 40 Under 40 List — Yahoo Finance, September 2020
  5. Suneera Madhani: Why Most Founders Fail—7 Things You Must Do to Succeed — Jay Shetty Podcast, August 2023
  6. Suneera Madhani - University of Florida Alumni Association — University of Florida, January 2021
  7. Suneera Madhani | Entrepreneur, Keynote Speaker & Business Mentor — Personal Website, January 2024
  8. Suneera Madhani - Kitcaster — Kitcaster, January 2024
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FR-2026-0082·Updated September 30, 2026