Laura Roeder

Laura Roeder is an American entrepreneur who founded Edgar, a social media automation platform that reached $4 million in annual revenue before its acquisition in 2021.^[3] The company, originally launched as MeetEdgar in 2014, grew to $350,000 in monthly recurring revenue through bootstrapped funding.^[2]

Roeder built Edgar after establishing herself as a social media consultant and course creator, leveraging a 75,000-person email list from her previous business.^[6] The platform distinguished itself in the crowded social media management space by focusing on content recycling, allowing businesses to automatically republish evergreen social media posts.^[8]

She was recognized three times as one of the top 100 entrepreneurs under 30 by Impact Showcase and spoke at the White House about entrepreneurship.^[5] Roeder advocates for building businesses that serve life rather than consuming it, a philosophy she applied throughout Edgar's growth.^[4]

Roeder graduated from college a year early at age 20.^[5] She began her career as a junior graphic designer at an advertising agency in Chicago at age 22.^[5]

Early Career and Freelance Work (2002–2014)

After working as a graphic designer at a Chicago advertising agency, Roeder launched a freelance web design business in 2007.^[5] She transitioned to social media consulting around 2008-2009 as businesses began recognizing the importance of social media marketing.^[7]

Before founding Edgar, Roeder created and sold social media training courses, building an email list of 75,000 subscribers.^[6] This audience became the foundation for launching her SaaS platform.^[2]

Edgar (2014–2021)

Roeder founded MeetEdgar in 2014 as a social media automation platform focused on content recycling.^[8] The company reached $150,000 in monthly recurring revenue within 13 months of launch.^[6]

Edgar grew to a peak of $350,000 in monthly recurring revenue and over $4 million in annual revenue, all while remaining bootstrapped without external funding.^[2][3] The company served over 7,000 customers at its peak and grew from 3 to 30 employees over three years.^[9]

The platform was acquired in 2021 through what Roeder described as a "gutsy cold pitch" that resulted in a seven-figure deal.^[1] Following the acquisition, the company was rebranded from MeetEdgar to Edgar.^[1]

Roeder was named one of the top 100 entrepreneurs under 30 by Impact Showcase in 2011, 2013, and 2014.^[5] She spoke at the White House about entrepreneurship during her career.^[5]

Her business philosophy of building companies that serve life rather than consuming it has been featured in entrepreneurship publications and podcasts.^[4] She has appeared on numerous industry podcasts discussing bootstrapping, SaaS growth, and social media marketing strategies.^[2][7]