Adam Robinson

Adam Robinson is an American entrepreneur who founded three companies, including Retention.com, an e-commerce email marketing platform that reached $22 million in annual recurring revenue with six employees.^[6] Robinson previously founded and sold email marketing company Robly in an eight-figure exit and launched B2B visitor identification tool RB2B, which scaled to $5 million ARR in 12 months.^[7]

Before entering entrepreneurship, Robinson worked as a credit trader at Lehman Brothers and Barclays Capital from 2003 to 2011.^[4] He graduated from Rice University in 2003 and is based in Austin, Texas.^[4]

Robinson's companies focus on email marketing and visitor identification technology for e-commerce and B2B markets.^[3] He operates both Retention.com and RB2B simultaneously, with combined annual recurring revenue exceeding $30 million.^[11]

Robinson graduated from Rice University in 2003 with a bachelor's degree.^[4] After graduation, he began his career on Wall Street as a credit trader at Lehman Brothers.^[4]

Wall Street Trading (2003–2011)

Robinson worked as a credit trader at Lehman Brothers from 2003 until the firm's collapse in 2008.^[4] He then moved to Barclays Capital, where he continued trading until 2011.^[4]

Robly (2012–2021)

In 2012, Robinson founded Robly, an email marketing company that grew to $5 million in revenue within two years and achieved the highest customer satisfaction rating in the email marketing industry.^[7] The company was acquired in 2021 in an eight-figure transaction.^[7]

Retention.com (2019–present)

Robinson founded Retention.com in 2019 as an e-commerce email marketing platform that identifies anonymous website visitors.^[6] The company uses identity resolution technology to identify 20-30% of anonymous website traffic and automatically trigger personalized email campaigns.^[7]

Retention.com reached $22 million in annual recurring revenue with only six employees by 2024, operating as a bootstrapped company without external funding.^[6] The platform serves e-commerce brands by recovering abandoned carts and increasing revenue through targeted email campaigns.^[7]

RB2B (2023–present)

In 2023, Robinson launched RB2B, a B2B visitor identification tool that reached $5 million in annual recurring revenue within 12 months.^[4] The company operates alongside Retention.com, with Robinson serving as CEO of both organizations.^[5]

Robinson built significant social media presence during this period, growing his LinkedIn following to over 92,000 followers.^[4] He regularly speaks at industry conferences including SaaStock and hosts content on YouTube.^[9][11]